5 Types of Long-Form Content You Can Add To Your Website Today.
Bring The Value Your Readers Are Looking For.
It all begins with an idea. Maybe you want to provide more in depth information to your clients. Maybe you want to make a call to action more clear. Or maybe you have a creative project to share with the world. Whatever it is, the way you share your content online can make all the difference.
Why Long-Form Content?
It seems that content creation has taken over the world of marketing, so much so that you can not open any digital device without seeing some form of content creation that’s meant to grab your attention.
Content can simply be defined as any type of detailed information provided to a user about a product. Unlike copy, which is the intent to make a sale of a product, content is usually there to educate, inform, and share the data so your clients get a well-rounded understanding of what your product does or what value it can add to their lives.
Simply put…great content + great copy on your website = increased profits and sales!
Not to mention that your customers now feel better about the products they are buying from you.
Great content that’s well researched, well surveyed, and solves problems for people, not only builds you up as the expert, but also someone who they can trust and a product they can’t live without!.
Long-Form Content Can Showcase Both Your Product and Expertise.
In the content creation world, there are numerous ways to get information out about your services or products. Back in my day, it was mostly through commercials, newspaper ads, and billboards. Now that we are in a digital age of marketing, content creation shows up just about anywhere you look.
Blogs, news articles, email marketing, Ebooks, and case studies
Vlogs, video tutorials, social media marketing, and podcasting
Google analytics, affliate marketing, and copywriting
These are all great ways to reach your clients, but it’s not a one-size-fits-all recipe. Unfortunately many business owners choose to tackle one, maybe two of these areas when marketing or educating their ideal clients.
Do you have to do ALL of these things to be successful? Absolutely not! However, you do need to find your “magic sauce” as I call it.
The “magic sauce” is the perfect combination of these marketing strategies that will not only engage your clients, but also push a call to action, and educate your client on why they must have your product.
Most successful businesses have figured out their “magic sauce” and have found that offering both a variety of short-form content along with long-form content does the trick.
Short-form content is just that, short. Think Google Ads, social media posts, short stories or reels, and Pinterest Ads. This is just to name a few. Although this form of content serves a separate purpose, and that’s to grab the clients attention quickly.
Long-form content can be a bit more tricky when you aren’t sure how to use it. Long-form content is there when the client wants to know more about your product or services. In the economy we are currently in, people are becoming more aware and cautious of their purchases. They want to be sure they are purchasing a trusted and well designed product that will result in the answers they are looking for.
Long-form content often gets put into the marketing plan as a last resort, however it’s the most crucial form of content you can have.
Because this style of content is meant to educate and inform your clients about their product, it’s also where you get to shine as the expert and the client can feel good about the product you are selling.
There are 5 types of long-form content that you could add to your marketing plan, website, or email list today that will help to boost your clients confidence in your product or service and potentially increase your sells.
Add A Blog To Your Website
Most people think of blogs first when long-form content writing is mentioned. There’s a reason why blogs are still around to this day. People want to read real-talk about your product. They want to see how your product could be used in their lives. Having a blog on your website not only provides detailed and valueable information about your product, but it showcases your product in their lives.
Google loves blogs! Why?
Because the more relevant content you provide on your website about your product shows Google that you are the expert! People search Google using keywords and phrases, so optimizing these keywords into you website tells Google to direct those people to you!
Blogs can be repurposed into several other content marketing streams. Imagine doing the work on one blog and getting 10 separate marketing products from that one post. For example; one blog post can turned into a podcast topic, a social media reel, or Pinterest post. The list goes on.
2. Create A Subscription Newsletter or Article
Adding a call to action on your website that encourages your clients and readers to subscribe to a newsletter has been one of the top sales tactics on the market.
Having a list of subscribers helps to keep your clients, both new and old, updated on what’s happening in your business. Many businesses even add incentives to help build their subscribers list.
Caution! Be mindful of the fact that many people get dozens of emails daily and rarely open them. This is why having high-quality content, reader friendly information, and a consistent schedule works well in not only getting your subscribers, but also keeping them!
Let’s talk about how a newsletter could work in your benefit today.
3. Provide a Downloadable PDF, Guide, or Ebook
If you have a product to sale, but many people might not be ready to make the purchase, offering an additional guide, tutorial, or PDF might help to solidfy their decision.
This style of content can have multiple uses.
You could use a downloadable PDF as an incentive to build your subscribers list. When they sign up for your email, they get free access to a piece that adds value to their needs.
You can create an Ebook or Guide on how to use your product and level up your clients experience. Bonus points if you require a small fee to access it.
Hello passive income!
Link these offerings into your email newsletter, social media bios, and blogs to reach more readers and viewers.
4. Case Studies
Create detailed case studies highlighting a problem, your approach, and the positive outcomes achieved for a client or a business. This can show your product in action! Most buyers want to see the reviews, how other’s benefited from your product or service, and what the likelihood it will do the same for them.
Case studies are typically written with a story-telling model, but provide actual data, real customer reviews, and results.
Having case studies on your website proves to your clients that you standby your product or service. This long-form content adds trust, value and reassurance that your client is choosing the right person to purchase from.
5. Product Reviews and Comparisons
Product reviews vary from case studies because it’s main focus is on the product itself. Case studies are there to share the users experience of that product.
Both go hand and hand.
Product reviews can provide your target audience with real-world applications of your product or services. In this form of content, you often need to research your competitors and their products. Point out to your clients why your product is the best choice on the market!
I recommend having at least one product review per product or service you sell.
Contact me for a quote on setting up your product reviews today!
Remember! You do not need to do all the things to bring great content to your clients. When you work with me, I take the time to listen to your goals and meet you were you are. From there, we decide together on the best course of action for your business and create a customized package that works within your budget.
